our story
back to you,
We believe wellness is a return—to yourself, your rhythm, your truth. That’s why we create space for pause, trusting in its power to ground, guide, and restore. Through thoughtful tools for meditation, movement, and recovery, we support your rituals. Helping you come back to what matters, one breath at a time.
our manifesto
We go slowly,
because meaning lives in the pause.
We return—
to breath, to body, to truth.
We create reminders:
to rest, to move, to begin again.
We hold space,
for quiet mornings, unhurried evenings, and everything in between.
So take a breath.
Create space.
Get back to you.
"Sometimes losing your way is what brings you home. In the stillness of the pause, I found my purpose again—grounded in truth, guided by community, and realigned with the reason I began."
- Andrea, Founder & CEO
our roots
Halfmoon began in British Columbia in 1989, inspired by a river-side yoga practice in India and a desire to create meaningful, supportive props for a growing wellness community.
B Yoga followed in Ontario in 2014, grounded in the belief that simple, enduring tools could elevate everyday practice—beginning with the now-iconic b, mat.
In 2018, we came together as sisters, and in 2023, we became one. A single name, rooted in purpose, united by intention, and shaped by the community that brought us here.
our values
b, well
While acknowledging that perfection doesn't exist and that every day brings something new, we’re here to create a more peaceful world, and that starts by creating peace within. Everything we make supports wellbeing.
b, impactful
We lead with care and intention. From quality products to conscious leadership, we aim to uplift our community and support lasting, positive change.
b, connected
True connection is at our core — to self, to others, and to the earth. We build relationships rooted in presence, trust, and compassion.
b, true
For us, integrity means living our truth on and off the mat. That means living our values, minimizing harm, and holding ourselves accountable to the change we wish to see.
land acknowledgement
We acknowledge with gratitude that our work takes place on both the the traditional, ancestral, and unceded territory of the Coast Salish peoples, including the territories of the Musqueam, Squamish (Sḵwx̱wú7mesh Úxwumixw), and Tsleil-Waututh Nations (Vancouver), and the traditional lands of the Mississaugas of the Credit, the Anishinaabe, the Haudenosaunee, and the Wendat peoples.As our team works remotely across Canada and the US, we honour and respect the many Indigenous nations across the country, on whose lands we live, work, play and gather.
